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January 21, 2012

Apple iPad Opportunity for Education Revealed

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Written by: Mark Johnson
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AppleiBooks2

WATCH Exclusive APPLE Event Jan. 19th, 2011 – the iPad and Education http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/event/index.html

Two Initiatives by Apple

  • Reinventing the textbook. They are not portable. not durable. not interactive. not searchable. not current.
  • iBooks 2 – new textbooks experience for the iPad.

Core Curriculum Comparison Worldwide:
U.S. ranks 17th reading
U.S. ranks 31st math
U.S. ranks 23rd science

Teachers feedback to Apple is that Education in the Dark Ages - no core changes in 150 years. We need a reset. There are different levels of learning across their classess and they have difficulty to engage and teach all.

Apple’s Presenter is  out of touch on the affordability – most families (including ours) in U.S. haven’t been able to squeeze $500 out of their budget for just one.



About the Author

Mark Johnson





 
 

 
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